Which of the following best completes the sentence,'______ can also alert marketers to impending trouble for crisis communications that might be marked by a shift in the velocity of brand mentions or assess the impact of a public relations crisis.'?
A)Social customer care.
B)Social listening.
C)Data mining
D)Primary research.
E)None of these.

Question

Quizplus · Accepted Answer

Social listening refers to the practice of monitoring social media platforms to gather information about what people are saying about a brand, product, or industry. By monitoring these conversations, marketers can identify potential issues that could turn into a public relations crisis. Social listening can also reveal the velocity of brand mentions and provide insights into the impact of a crisis, enabling marketers to take appropriate action to mitigate the damage.

Which of the Following Best Completes the Sentence,'______ Can Also