Which type of research is most likely being employed when Chick-Fil-A enthusiasts are studied by a researcher keeping a journal on their language in message boards?
A)Survey research.
B)Focus group research.
C)Experimental research.
D)Sentiment research.
E)Netnography research.

Question

Quizplus · Accepted Answer

This type of research, which involves observing and analyzing online interactions and conversations, is known as netnography research. In this case, the researcher is studying the language used by Chick-Fil-A enthusiasts in message boards, which is best categorized as netnography research.

Which Type of Research Is Most Likely Being Employed When