Successful ads select the right target,which means that
A) the ad focuses on the product name
B) the headline zeroes in on the main benefit of the product
C) there should be something in the ad that the reader can readily relate to
D) the copy should be written in the first person
E) the image should be attention-grabbing
Correct Answer:
Verified
Q21: The type of layout that is least
Q22: Insert layouts are commonly used to
A) emphasize
Q27: Exterior transit advertising reaches pedestrians and travellers
Q33: Out-of-home advertising is the current term for
A)
Q35: A research study showed that 75% of
Q37: The envelope in direct mail advertising must
Q40: Point-of-purchase advertising
A) promises a reward
B) presents the
Q43: The style of banner ad appearing as
Q55: The post-production stage of the commercial involves
A)
Q58: To be successful, a direct-response commercial must
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