Which of the following publications would most likely be used in a "rifle" strategy?
A) Time Magazine
B) Chatelaine Magazine
C) Ski Canada Magazine
D) Canadian Geographic Magazine
E) Globe and Mail newspaper
Correct Answer:
Verified
Q1: The product/brand media profile, contained in the
Q5: Reaching the desired target market efficiently through
Q6: The media model "recency" suggests that
A) reach
Q9: If a message reaches 70 per cent
Q11: The nature of the word "shotgun" suggests
Q12: The client provides the agency's media personnel
Q13: The total, unduplicated audience potentially exposed one
Q14: In the case of a "profile-matching strategy",
Q15: In advertising, "continuity" is
A) the length of
Q20: Media planners are specialists who
A) deal directly
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