Based on the attitude formation equation, ,the ei term refers to an _____.
A) elaboration toward outcome i
B) estimation of outcome i
C) evaluation of outcome i
D) enduring attitude change
E) evaluation of brand i

Question

Based on the attitude formation equation,  ,the ei term refers to an _____.
A) elaboration toward outcome i 
B) estimation of outcome i 
C) evaluation of outcome i 
D) enduring attitude change 
E) evaluation of brand i

Quizplus · Accepted Answer

The ei term in the attitude formation equation refers to the evaluation of outcome i. It represents the individual's evaluation of a particular outcome or object, indicating whether they have a positive or negative attitude towards it.

Based on the Attitude Formation Equation, ,The Ei Term