Write a description of the elaboration likelihood model and discuss the implications of this model on marketing communications.
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Q82: In general,novel messages are _.
A) unusual
B) distinctive
C) unpredictable
D) All of these
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Q91: The secret to facilitating encoding is _.
A) repetition
B) heuristics
C) hedonism
D) motivation
E) opportunity
Q92: The students' intentions to give or not
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