Gina went to a drugstore for a bottle of shampoo.She walked past a point-of-purchase display for Jhirmack shampoos and conditioners,ignored a price-off coupon for Prell,and went directly to the shelf display for the brand she always purchases-Johnson & Johnson's Baby Shampoo.Chances are,Gina's decision is driven most by which attitude component?

Question

Quizplus · Accepted Answer

Gina's decision is most likely driven by affect, which is the emotional component of attitude. She has a pre-existing positive emotional association with Johnson & Johnson's Baby Shampoo, and this emotional component guides her decision-making process.

Gina Went to a Drugstore for a Bottle of Shampoo