Which of the following is NOT an advantage of using magazines as an advertising medium?
A) selectivity
B) convey information with a sense of authority
C) high intrusive value
D) creative ability to get consumers involved in ads
E) long life
Correct Answer:
Verified
Q43: A strength of newspaper advertising is the
Q44: The Standardized Advertising Unit (SAU)system makes it
Q45: GfK Mediamark Research Inc._.
A) provides cost per thousand
Q46: Which of the following is a complicating
Q47: Which of the following is a strength
Q49: In the advertising industry,magazines are referred to
Q50: Alan is the advertising director for an
Q51: A limitation of magazine advertising is _.
A) the
Q52: Which of the following is NOT a
Q53: Experian Simmons specializes in measuring _.
A) newspaper readership
B) audience
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