In the advertising industry,magazines are referred to as _____.
A) brochures
B) books
C) newsletters
D) read-throughs
E) browsers
Correct Answer:
Verified
Q44: The Standardized Advertising Unit (SAU)system makes it
Q45: GfK Mediamark Research Inc._.
A) provides cost per thousand
Q46: Which of the following is a complicating
Q47: Which of the following is a strength
Q48: Which of the following is NOT an
Q50: Alan is the advertising director for an
Q51: A limitation of magazine advertising is _.
A) the
Q52: Which of the following is NOT a
Q53: Experian Simmons specializes in measuring _.
A) newspaper readership
B) audience
Q54: Which of the following is a limitation
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