Which of the following is a limitation of using newspapers as an advertising medium?
A) occasional users of newspaper space pay higher rates
B) long lead times
C) not entertaining
D) rapidly escalating advertising cost
E) impersonal
Correct Answer:
Verified
Q49: In the advertising industry,magazines are referred to
Q50: Alan is the advertising director for an
Q51: A limitation of magazine advertising is _.
A) the
Q52: Which of the following is NOT a
Q53: Experian Simmons specializes in measuring _.
A) newspaper readership
B) audience
Q55: Which of the following is NOT a
Q56: When an ad appears in any location,on
Q57: An advertiser who is interested in advertising
Q58: Lillian,a jewelry designer wants to use _ advertising
Q59: Advertisers and media planners turn to _
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