Which of the following is NOT a strength of newspapers as an advertising medium?
A) mass audience coverage
B) highly selective medium
C) flexibility
D) ability to use detailed copy
E) timeliness
Correct Answer:
Verified
Q50: Alan is the advertising director for an
Q51: A limitation of magazine advertising is _.
A) the
Q52: Which of the following is NOT a
Q53: Experian Simmons specializes in measuring _.
A) newspaper readership
B) audience
Q54: Which of the following is a limitation
Q56: When an ad appears in any location,on
Q57: An advertiser who is interested in advertising
Q58: Lillian,a jewelry designer wants to use _ advertising
Q59: Advertisers and media planners turn to _
Q60: Cost per thousand information for each magazine
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