When an ad appears in any location,on any page,at the discretion of the newspaper,this is known as _____.
A) run of press (ROP)
B) open placing
C) discretionary placement
D) run of paper (ROP)
E) standard advertising placement (SAP)
Correct Answer:
Verified
Q51: A limitation of magazine advertising is _.
A) the
Q52: Which of the following is NOT a
Q53: Experian Simmons specializes in measuring _.
A) newspaper readership
B) audience
Q54: Which of the following is a limitation
Q55: Which of the following is NOT a
Q57: An advertiser who is interested in advertising
Q58: Lillian,a jewelry designer wants to use _ advertising
Q59: Advertisers and media planners turn to _
Q60: Cost per thousand information for each magazine
Q61: Nielsen Audio is in the process of
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