Nielsen Audio is in the process of attempting to get away from the paper-diary method of data collection by having people carry pager-like devices throughout the day.This data-collection method is called the _____.

Question

Quizplus · Accepted Answer

The data-collection method mentioned in the question, where people carry pager-like devices throughout the day, is known as Portable People Meter (PPM). Therefore, the correct choice is E - portable people meter. The other answer options are either not relevant or do not accurately describe the data-collection method being discussed.

Nielsen Audio Is in the Process of Attempting to Get