From the consumers' perspective,shopping by catalog saves time because people do not have to find parking spaces and deal with in-store crowds.
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Q5: Direct advertising enables the advertiser to convey
Q6: Success of direct mailing depends on the
Q7: One reason for the growth of direct
Q8: Perhaps the major problem with direct mail
Q9: From a database perspective,each present or prospective
Q11: Compared with other media,direct mail is much
Q12: Inbound telephone marketing efforts are directed at
Q13: Only B2B marketers have increased their usage
Q14: An up-to-date database can offer varied messages
Q15: Customer lifetime value refers to all product
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