Perhaps the major problem with direct mail is that many people consider it excessively intrusive and invasive of privacy.
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Q3: One reason for the increased use of
Q4: Typical databases include customers' behavioral data and
Q5: Direct advertising enables the advertiser to convey
Q6: Success of direct mailing depends on the
Q7: One reason for the growth of direct
Q9: From a database perspective,each present or prospective
Q10: From the consumers' perspective,shopping by catalog saves
Q11: Compared with other media,direct mail is much
Q12: Inbound telephone marketing efforts are directed at
Q13: Only B2B marketers have increased their usage
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