Typical databases include customers' behavioral data and other types of relevant information (demographic,geographic,and psychographic data).
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Q1: An up-to-date database provides firms with a
Q2: If a marketer focuses on customer retention
Q3: One reason for the increased use of
Q5: Direct advertising enables the advertiser to convey
Q6: Success of direct mailing depends on the
Q7: One reason for the growth of direct
Q8: Perhaps the major problem with direct mail
Q9: From a database perspective,each present or prospective
Q10: From the consumers' perspective,shopping by catalog saves
Q11: Compared with other media,direct mail is much
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