One reason for the growth of direct mail is the rising cost of television advertising and increasing audience fragmentation.

Question

Quizplus · Accepted Answer

The statement is true as the cost of television advertising has been increasing and audience fragmentation has made it difficult to reach a large and diverse audience through traditional advertising channels. As a result, many businesses have turned to direct mail as a more cost-effective and targeted way to reach their desired audience.

One Reason for the Growth of Direct Mail Is the Rising