Starch Ad Readership,Bruzzone tests,and Burke day-after recall tests are techniques for measuring _____.
A) recognition and emotions
B) recognition and recall
C) emotions and recall
D) emotions and responses
E) persuasion

Question

Starch Ad Readership,Bruzzone tests,and Burke day-after recall tests are techniques for measuring _____.
A) recognition and emotions 
B) recognition and recall 
C) emotions and recall 
D) emotions and responses 
E) persuasion

Quizplus · Accepted Answer

Starch Ad Readership, Bruzzone tests, and Burke day-after recall tests are all methods for measuring recognition and recall of advertising.

Starch Ad Readership,Bruzzone Tests,and Burke Day-After Recall Tests Are Techniques