_____ is the Starch classification that consists of the percentage of people interviewed who not only remembered having seen the ad but also saw or read some part of it that clearly indicated the name of the brand or advertiser.
A) Noted
B) Associated
C) Read any
D) Read most
E) Influenced

Question

_____ is the Starch classification that consists of the percentage of people interviewed who not only remembered having seen the ad but also saw or read some part of it that clearly indicated the name of the brand or advertiser.
A) Noted 
B) Associated 
C) Read any 
D) Read most 
E) Influenced

Quizplus · Accepted Answer

Associated is the correct term in the Starch classification for the percentage of people who not only remember seeing the ad but also recall some part of it that clearly indicated the brand or advertiser's name.

_____ Is the Starch Classification That Consists of the Percentage