Which of the following is a category of message research?
A) recognition and recall
B) emotional reactions
C) persuasion
D) sales response
E) All of these are correct.

Question

Which of the following is a category of message research? 
A) recognition and recall 
B) emotional reactions 
C) persuasion 
D) sales response 
E) All of these are correct.

Quizplus · Accepted Answer

All of these categories (recognition and recall, emotional reactions, persuasion, and sales response) are valid areas of research in message effectiveness. It is important for marketers and advertisers to understand how their messages are being received and perceived by their target audience in order to create more effective communication strategies.

Which of the Following Is a Category of Message Research