Two general forms of ad research are _____.
A) primary and secondary
B) qualitative and quantitative
C) media effectiveness and message effectiveness
D) recall and recognition
E) message research and copytesting

Question

Two general forms of ad research are _____.
A) primary and secondary 
B) qualitative and quantitative 
C) media effectiveness and message effectiveness 
D) recall and recognition 
E) message research and copytesting

Quizplus · Accepted Answer

The Answer of Two general forms of ad research are _____.
A) primary and secondary 
B) qualitative and quantitative 
C) media effectiveness and message effectiveness 
D) recall and recognition 
E) message research and copytesting

Two General Forms of Ad Research Are _____