Who formulated the PACT principles to remedy the problem of mediocre or flawed advertising research?
A) advertisers
B) advertising agencies
C) media groups
D) government
E) consumer groups

Question

Who formulated the PACT principles to remedy the problem of mediocre or flawed advertising research? 
A) advertisers 
B) advertising agencies 
C) media groups 
D) government 
E) consumer groups

Quizplus · Accepted Answer

The PACT principles were formulated by advertising agencies to address the issue of flawed or mediocre advertising research. The PACT principles stand for Purpose, Audience, Content, and Testing/Tracking, and they serve as a set of guidelines to help advertisers produce more effective and impactful campaigns.

Who Formulated the PACT Principles to Remedy the Problem of Mediocre