A good copy testing system needs to provide measurements that are relevant to the _____.
A) advertising objectives
B) advertising budget
C) advertising media
D) advertising script
E) competitive environment

Question

A good copy testing system needs to provide measurements that are relevant to the _____.
A) advertising objectives 
B) advertising budget 
C) advertising media 
D) advertising script 
E) competitive environment

Quizplus · Accepted Answer

A good copy testing system should provide measurements that are relevant to the advertising objectives in order to evaluate whether the copy is effectively communicating the intended message and achieving the desired outcomes. Measurements such as recall, recognition, and persuasion can help assess the effectiveness of the copy in achieving its objectives. Budget, media, script, and competitive environment are important factors to consider but are not directly related to evaluating the effectiveness of the copy.

A Good Copy Testing System Needs to Provide Measurements That