A copy test that yields consistent results each time an advertisement is tested is said to be ______.
A) contextual
B) reliable
C) biased
D) valid
E) selective

Question

A copy test that yields consistent results each time an advertisement is tested is said to be ______.
A) contextual 
B) reliable 
C) biased 
D) valid 
E) selective

Quizplus · Accepted Answer

A copy test that yields consistent results each time it is used is considered reliable. Contextual and selective are not appropriate descriptions of a copy test, while biased and valid refer to different aspects of testing.

A Copy Test That Yields Consistent Results Each Time an Advertisement