Animatics and photomatics would be used at what stage of ad message research?
A) copy development stage
B) final production stage
C) copy testing stage
D) after the ad has been run
E) "rough" stage

Question

Animatics and photomatics would be used at what stage of ad message research? 
A) copy development stage 
B) final production stage 
C) copy testing stage 
D) after the ad has been run 
E) "rough" stage

Quizplus · Accepted Answer

Animatics and photomatics are used in the early "rough" stage of ad message research to create a visual representation of the ad before it is produced in its final form. This allows for testing and refinement of the creative concept before investing in more costly production.

Animatics and Photomatics Would Be Used at What Stage of Ad