Which of the following is NOT one of the PACT principles regarding advertising copy testing?
A) A good copy testing system is one that requires agreement about how the results will be used in advance of each specific test.
B) A good copy testing system provides multiple measurements.
C) A good copy testing system is based on a model of sales or market share.
D) A good copy testing system should test alternative executions in the same degree of finish.
E) A good copy testing system is one that can demonstrate reliability and validity.

Question

Which of the following is NOT one of the PACT principles regarding advertising copy testing? 
A) A good copy testing system is one that requires agreement about how the results will be used in advance of each specific test. 
B) A good copy testing system provides multiple measurements. 
C) A good copy testing system is based on a model of sales or market share. 
D) A good copy testing system should test alternative executions in the same degree of finish. 
E) A good copy testing system is one that can demonstrate reliability and validity.

Quizplus · Accepted Answer

The PACT principles regarding advertising copy testing include the following: requiring agreement about how results will be used, providing multiple measurements, testing alternative executions in the same degree of finish, demonstrating reliability and validity. None of the principles mention that a good copy testing system should be based on a model of sales or market share.

Which of the Following Is NOT One of the PACT