Harold wants to gain insights into and interpretations of those advertising elements that influence people's responses to his company's advertisements and is planning on conducting a focus group.Which form of message research does this represent?
A) secondary
B) posttesting
C) pretesting
D) qualitative
E) quantitative

Question

Harold wants to gain insights into and interpretations of those advertising elements that influence people's responses to his company's advertisements and is planning on conducting a focus group.Which form of message research does this represent? 
A) secondary 
B) posttesting 
C) pretesting 
D) qualitative 
E) quantitative

Quizplus · Accepted Answer

Conducting a focus group is a form of qualitative message research, which aims to gain deeper insights and interpretations of people's responses to an advertisement.

Harold Wants to Gain Insights into and Interpretations of Those