A weight test means that an identical commercial is transmitted to two groups of households,but the number of times the commercial is aired is varied between the groups during the course of the test period.

Question

Quizplus · Accepted Answer

A weight test involves transmitting the same commercial to two groups with varying frequency of airing during the test period, thus allowing the advertisers to determine the optimal frequency for maximum impact.

A Weight Test Means That an Identical Commercial Is Transmitted