Which of the following are the two general forms of message research?
A) primary and secondary
B) valid and reliable
C) pretesting and posttesting
D) formal and informal
E) qualitative and quantitative

Question

Which of the following are the two general forms of message research? 
A) primary and secondary 
B) valid and reliable 
C) pretesting and posttesting 
D) formal and informal 
E) qualitative and quantitative

Quizplus · Accepted Answer

The two general forms of message research are qualitative and quantitative methods. Qualitative research involves exploring the attitudes, opinions, and perceptions of a small sample size through in-depth interviews, focus groups, and observations. In contrast, quantitative research involves collecting and analyzing numerical data from a large sample size using surveys, experiments, and content analysis.

Which of the Following Are the Two General Forms of Message