Advertising research enables management to increase advertising's contribution toward achieving _____ and yielding a reasonable return on investment.
A) media objectives
B) scientific understanding
C) marketing goals
D) consumer response
E) a positive brand image

Question

Advertising research enables management to increase advertising's contribution toward achieving _____ and yielding a reasonable return on investment.
A) media objectives 
B) scientific understanding 
C) marketing goals 
D) consumer response 
E) a positive brand image

Quizplus · Accepted Answer

Advertising research helps management understand how advertising can contribute to achieving marketing goals such as increasing brand awareness, sales, and customer loyalty. By identifying the most effective advertising strategies and messages, management can ensure a reasonable return on investment and improve overall marketing effectiveness.

Advertising Research Enables Management to Increase Advertising's Contribution Toward Achieving