In copy testing,a valid test is one that _____.
A) yields consistent results each time an ad is tested
B) is predictive of marketplace performance
C) can be used in many different situations
D) uses a heterogeneous sample
E) is conducted with a nonprobability sample

Question

In copy testing,a valid test is one that _____.
A) yields consistent results each time an ad is tested 
B) is predictive of marketplace performance 
C) can be used in many different situations 
D) uses a heterogeneous sample 
E) is conducted with a nonprobability sample

Quizplus · Accepted Answer

A valid test in copy testing is one that is predictive of marketplace performance, meaning that it accurately predicts how the ad will perform in real-life situations. Consistency, versatility, sample composition, and sampling method are also important factors, but they do not necessarily determine the test's validity.

In Copy Testing,a Valid Test Is One That _____