Starch Ad Readership Studies use four separate indices to compare an advertisements scores against all ads (1)in the magazine issue,(2)in the same product category,(3)with the same size,and (4)with the same color classification.

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The Answer of Starch Ad Readership Studies use four separate indices to compare an advertisements scores against all ads (1)in the magazine issue,(2)in the same product category,(3)with the same size,and (4)with the same color classification.

Starch Ad Readership Studies Use Four Separate Indices to Compare