A film or videotape of a sequence of drawings with simultaneous playing of audio to represent a proposed commercial is a(n) _____.
A) liveamatic
B) photomatic
C) storyboard
D) ripomatic
E) animatic
Correct Answer:
Verified
Q48: A copy test that yields consistent results
Q49: Which PACT principle of copy testing suggests
Q50: Edna has taken footage from existing commercials
Q51: A good copy testing system needs to
Q52: Who formulated the PACT principles to remedy
Q54: PACT is an acronym for _.
A) product advertising
Q55: At which stage of development can ad
Q56: The prefinished version of a commercial that
Q57: Two general forms of ad research are
Q58: Message research has historically focused excessively on
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