Message research has historically focused excessively on the _____ aspect of human behavior and given insufficient attention to _____ aspects.
A) hedonic; functional
B) central; peripheral
C) rational; emotional
D) motivational; perceptual
E) personality; situational

Question

Message research has historically focused excessively on the _____ aspect of human behavior and given insufficient attention to _____ aspects.
A) hedonic; functional 
B) central; peripheral 
C) rational; emotional 
D) motivational; perceptual 
E) personality; situational

Quizplus · Accepted Answer

Message research has traditionally relied heavily on rational, cognitive aspects of human behavior, such as information processing and decision-making, while neglecting the emotional, affective aspects. Recent research, however, has shown the importance of incorporating emotional and motivational factors into message design and evaluation.

Message Research Has Historically Focused Excessively on the _____ Aspect