At which stage of development can ad message research be conducted?
A) at the copy development stage
B) at the "rough" stage (e.g., animatics, photomatics)
C) at the final production stage, but prior to placing the ad in the media
D) after the ad has been run in media
E) All of these are correct.

Question

At which stage of development can ad message research be conducted? 
A) at the copy development stage 
B) at the "rough" stage (e.g., animatics, photomatics) 
C) at the final production stage, but prior to placing the ad in the media 
D) after the ad has been run in media 
E) All of these are correct.

Quizplus · Accepted Answer

Ad message research can be conducted at various stages of development, including during copy development, at the "rough" stage with animatics or photomatics, at the final production stage before placing the ad in media, and after the ad has been run in media. This allows for feedback and adjustments at multiple points in the ad creation and distribution process.

At Which Stage of Development Can Ad Message Research Be