PACT is an acronym for _____.
A) product advertising and consumer testing
B) positioning advertising copy testing
C) product advertising in compact markets
D) promotional advertising and consumer testing
E) placement of action copy tests

Question

PACT is an acronym for _____.
A) product advertising and consumer testing 
B) positioning advertising copy testing 
C) product advertising in compact markets 
D) promotional advertising and consumer testing 
E) placement of action copy tests

Quizplus · Accepted Answer

PACT stands for Positioning Advertising Copy Testing, a method used in marketing to evaluate the effectiveness of advertising messages and strategies.

PACT Is an Acronym for _____