Sophisticated brand managers simply reach into a "bag" and pick out any promotional tool because the multiple forms of promotions are completely interchangeable.

Question

Quizplus · Accepted Answer

Sophisticated brand managers understand that different promotional tools have different objectives and should be chosen based on the target audience, budget, and goals of the campaign. The choice of promotion needs to align with the overall marketing strategy and brand identity to be effective.

Sophisticated Brand Managers Simply Reach into a "Bag" and Pick