In- or on-pack coupons would be a good promotion technique if the goal is to offer immediate reward and generate trial purchases.
Correct Answer:
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Q14: Sampling should be used when a new
Q15: While samples offer consumers an immediate reward,all
Q16: All promotion techniques provide consumers with rewards.
Q17: Brand managers are increasingly distributing samples online.
Q18: One objective that can be achieved through
Q20: Sophisticated brand managers simply reach into a
Q21: Only a small amount of couponing occurs
Q22: _ are the starting points for all
Q23: Critics of couponing claim that coupons are
Q24: Instantly redeemable coupons (IRCs)are the dominant form
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