_____ are the starting points for all consumer promotions decisions.

Question

Quizplus · Accepted Answer

Target marketing and brand positioning are the starting points for all consumer promotions decisions because the promotion should be tailored to the target audience and align with the brand's positioning in the market. Once the target audience and brand positioning have been identified, budget considerations, message and media choices, product or service features, price, and distribution strategies can be determined.

_____ Are the Starting Points for All Consumer Promotions Decisions