Instantly redeemable coupons (IRCs)are the dominant form of couponing.
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Q19: In- or on-pack coupons would be a
Q20: Sophisticated brand managers simply reach into a
Q21: Only a small amount of couponing occurs
Q22: _ are the starting points for all
Q23: Critics of couponing claim that coupons are
Q25: The use of coupons is restricted to
Q26: Which of the following is NOT a
Q27: Which statement best summarizes the way in
Q28: The practice of crossruffing occurs when a
Q29: In-store sampling often fails to reach sufficient
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