Sampling should be used when a new or improved brand is demonstrably superior to other brands.

Question

Quizplus · Accepted Answer

Sampling is a marketing strategy used to introduce a new product or brand to potential customers. It is generally effective when the new or improved brand is proven to be superior to other brands in the market. This helps to increase the likelihood of customers trying the new product and becoming loyal customers in the long run. Therefore, the statement is true.

Sampling Should Be Used When a New or Improved Brand