The three general categories of promotion objectives directed at influencing consumer behavior are generating purchase trial and retrial,encouraging repeat purchases,and reinforcing brand images.
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Q5: The vast majority of manufacturers use sampling
Q6: In-store is the least used form of
Q7: Consumers who respond to sales promotions receive
Q8: Whereas sales promotion makes consumers aware of
Q9: Manufacturers use sampling in their marcom programs
Q11: Promotions are used because they accomplish goals
Q12: Sampling is effective because it provides consumers
Q13: The overarching objective of consumer-oriented promotions is
Q14: Sampling should be used when a new
Q15: While samples offer consumers an immediate reward,all
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