The vast majority of manufacturers use sampling as part of their marcom programs for purposes of generating trial or retrial and leveraging trade support.

Name: The vast majority of manufacturers use sampling as part of their marcom programs for purposes of generating trial or retrial and leveraging trade support.
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Question

Quizplus · Accepted Answer

Sampling is a common marketing communication tool used by manufacturers to encourage consumers to try their products and to secure support from retailers.

The Vast Majority of Manufacturers Use Sampling as Part of Their