Whereas sales promotion makes consumers aware of your brand and promotes a positive image,advertising serves to consummate the transaction.

Question

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Advertising is a form of marketing communication that aims to promote, persuade, and inform current and potential customers about a product or service. It can lead to increased brand awareness, consideration, and preference, but it does not directly consummate the transaction. Sales promotion, on the other hand, offers incentives, discounts, and specials to motivate consumers to buy or try your product or service. It can help create a sense of urgency, increase sales volume, and reinforce brand loyalty, but it does not guarantee long-term success or customer satisfaction.

Whereas Sales Promotion Makes Consumers Aware of Your Brand and Promotes