Promotions are used because they accomplish goals that advertising by itself cannot.
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Q6: In-store is the least used form of
Q7: Consumers who respond to sales promotions receive
Q8: Whereas sales promotion makes consumers aware of
Q9: Manufacturers use sampling in their marcom programs
Q10: The three general categories of promotion objectives
Q12: Sampling is effective because it provides consumers
Q13: The overarching objective of consumer-oriented promotions is
Q14: Sampling should be used when a new
Q15: While samples offer consumers an immediate reward,all
Q16: All promotion techniques provide consumers with rewards.
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