Consumers who respond to sales promotions receive various utilitarian and hedonic benefits.

Question

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Consumers who respond to sales promotions can receive utilitarian benefits such as saving money, obtaining free products or samples, or solving a problem (e.g., meeting a need for a particular product). They can also receive hedonic benefits such as the pleasure of experiencing excitement or a sense of reward from participating in the promotion.

Consumers Who Respond to Sales Promotions Receive Various Utilitarian and Hedonic