Manufacturers use sampling in their marcom programs in part to leverage trade support.

Name: Manufacturers use sampling in their marcom programs in part to leverage trade support.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Sampling is often used as a promotional tool in marketing communication programs to generate interest and trial among potential customers. Manufacturers can also leverage trade support by providing free samples to trade partners or distributors, which can help to build relationships and lead to increased sales.

Manufacturers Use Sampling in Their Marcom Programs in Part to Leverage