Contests and sweepstakes are used primarily to enhance a brand's image.
Correct Answer:
Verified
Q23: Retailers can't commit rebate fraud because a
Q24: The issue surrounding evaluating promotions is whether
Q25: One drawback for manufacturers offering rebates is
Q26: Buick ran a contest that provided entrants
Q27: Proofs of purchase cannot be required as
Q29: The major objective of continuity promotions is
Q30: Contests generate greater response than sweepstakes.
Q31: The use of two or more sales
Q32: Retailers also design promotions for their present
Q33: Which type of consumer promotion offers consumers
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