The use of two or more sales promotion techniques in combination with one another is called an overlay.

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The statement is true. An overlay is a marketing strategy that involves combining two or more sales promotion techniques to achieve a greater impact or to target a specific audience more effectively. Examples of overlay techniques include offering a discount coupon along with a free sample, using social media promotions to drive traffic to a physical store, or bundling two complementary products for a reduced price.

The Use of Two or More Sales Promotion Techniques in Combination