Retailers also design promotions for their present and prospective customers.
Correct Answer:
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Q27: Proofs of purchase cannot be required as
Q28: Contests and sweepstakes are used primarily to
Q29: The major objective of continuity promotions is
Q30: Contests generate greater response than sweepstakes.
Q31: The use of two or more sales
Q33: Which type of consumer promotion offers consumers
Q34: Compared with many other sales-promotion techniques,sweepstakes are
Q35: Achieving agreement is the first step in evaluating
Q36: Which type of consumer promotion offers consumers
Q37: Continuity promotions are referred to as loyalty
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